I am a Human-Computer Interaction (HCI) researcher and an art archaeologist. I have profound interest in innovation development. Currently, I am a General Manager of Strategy & Digital Transformation (Head of Design Strategy) at CPF, in which I am responsible for transforming the organisation through crafting strategic design processes and developing teams to support the visions of the organisation in achieving great agricultural technology & innovation. Prior to joining CPF, I was a HCI researcher at a FinTech company and a consultant for a leading bank in Thailand. In addition, I also have extensive working experiences in a variety of industries ranging from artificial intelligence, automobile to entertainment (OTT) industry. With regards to academic area, I am also a lecturer in the faculty of Integrated Innovation at Chulalongkorn University (Bangkok, Thailand) and the faculty of Financial Technology at Harbour Space University (Barcelona, Spain).

Please feel free to contact me. Thank you :)